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Insight for Search
Often times PPC analysis applications and software can bridge the gap left by branded software applications and when results are appropriately applied to real world scenarios, these PPC tools can really come in handy. One application in particular, Google's "Insight for Search" is one of my favorite and preferred choices for search engine marketing oversight and market trends.
What? You thought PPC visitor referrals were from a different planet than those from the organic world of search engines? Not at all! The only thing that differs is the cost.
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